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About INITIAL FASHION

Initial’s first designer clothing store opened in 2000. initial is proud of its ethos that continuously creates the unusual experience. Initial’s sharp sense for time and flexibility to create enables initial to truly build a unique and open platform for the next generation. From marginality to popularity, initial boasts a balanced, global perspective. Breaking through the boundary of culture, initial seek to discover the new needs and fuel initial unique take on fashion. initial, keeping an eye and an ear, on the world. Initial come to the soul from our roots. Usual life is filled with unusual people. initial exist - for being remarkable.

Use Atome Hong Kong at INITIAL FASHION to enjoy exclusive discount vouchers on INITIAL FASHION products and/or services.

Simply scan INITIAL FASHION in-store QR code or pay via the Atome App upon checkout. All Atome app users will be entitled to a welcome voucher on their first purchase.

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How to shop on INITIAL FASHION with Atome (Buy Now, Pay Later)

  • Select Atome as your payment method during checkout.
  • If you have an Atome account, please enter your login information and proceed with payment.
  • If you are new to Atome, you will be asked to apply for an Atome account before checkout with INITIAL FASHION. The process is fast and simple, and you will receive an approval within minutes.
  • Pay 1/3 of the total bill first. After your checkout, orders ship and you will receive the items and pay the other two payments later with zero interest, 30 days apart.

Zero interest or hidden fees

Atome does not charge any interest or any hidden service fees. If you miss a scheduled payment, your account will be suspended until the outstanding amount is paid. An administration cost of HK$100 is charged to re-activate your account.

Easily track your monthly shopping expenses and payment notifications through Atome's mobile app. For more information, please refer to the Terms of Service.

3 easy payments,

0% interest.

3 easy payments,

0% interest.

Find a Store

INITIAL FASHION (Camel Paint Building)

ROOM B1,G/F,BLOCK 1,CAMEL PAINT BUILDING,62 HOI YUEN ROAD,KKT, Hong Kong, 0

INITIAL FASHION (Citygate Outlets)

FT 416, CITYGATE OUTLETS, 20 TAT TUNG STREET, TUNG CHUNG,LANTAU, Hong Kong, 0

INITIAL FASHION (Cityplaza)

Shop No. 302-303, Third Floor, Cityplaza, 18 Taikoo Shing Road, Taikoo Shing, Hong Kong, 0

INITIAL FASHION (Fashion Walk)

Shop B, Ground Floor, 1-3 Cleveland Street, Fashion Walk, Causeway Bay, Hong Kong, Hong Kong, 0

INITIAL FASHION (Gateway Arcade)

Shop 2402, Level 2, Gateway Arcade, Harbour City, Kowloon, Hong Kong, 0

INITIAL FASHION (Langham Place)

Room10-11,5/F,LANGHAM PLACE SHOPPING MALL,8 ARGYLE STREET,KMK, Hong Kong, 0

INITIAL FASHION (LCX)

ROOM 15,LCX 3/F,OCEAN TERMINAL,3 CANTON ROAD,KTST, Hong Kong, 0

INITIAL FASHION (Man Yee Building)

ROOM G01,G/F,MAN YEE BUILDING,68 DES VOEUX ROAD CENTRAL,HC, Hong Kong, 0

INITIAL FASHION (Metroplaza)

add1, Hong Kong, 0

INITIAL FASHION (Mikiki)

ROOM G19-20&113,G/F,MIKIKI MALL,638 PRINCE EDWARD ROAD EAST,KSPK, Hong Kong, 0

INITIAL FASHION (Millennium City)

ROOM8-10,L1/F,BLOCK5,MILLENNIUM CITY 5,418 KWUN TONG ROAD,KKT, Hong Kong, 0

INITIAL FASHION (MOKO)

Shop 180-180,L1,MOKO,Mongkok, Hong Kong, 0

INITIAL FASHION (New Town Plaza)

Shop 358, Level 3, 18 Sha Tin Centre Street, New Town Plaza, Shatin, Hong Kong, 0

INITIAL FASHION (Popcorn)

Shop Unit F14 of PopCorn on No 9, Tong Yin street, Tseung Kwan O, Hong Kong, Hong Kong, 0

INITIAL FASHION (Tsuen Wan Plaza)

Shop 110, level 1, Tsuen Wan Plaza, Tsuen Wan, Hong Kong, 0

INITIAL FASHION (V City)

ROOM M99,MTR/F,V CITY,83 TUEN MUN HEUNG SZE WUI ROAD,TUEN MUN, Hong Kong, 0

INITIAL FASHION (YOHO Mall)

Shop 1108-1109, Level 1, YOHO MALL I, No.9 Yuen Lung Street, Yuen Long. N.T. , Hong Kong, 0

INITIAL FASHION (Yun Ping Road)

G/F, 19 Yun Ping Road, Causeway Bay, Hong Kong, 0